Web Tracking
Get a detailed overview of your customers' purchase journey, from newsletter clicks to order completion.What data does Web Tracking show you?
Sites visited
You'll get an overview of which specific pages a user has viewed and at what time.
Time spent on the page
You can see how long a visitor stayed on a particular page and what caught their attention.
User login
Once logged in, web behaviour is linked to each specific user and allows you to personalise your communication.
Activity in the basket
Track what products a customer has added, removed or modified, including the number or variations of products.
Order completion
You'll get clear data on who made a purchase and what their journey was from click to conversion.
Use of an abandoned basket
Webtracking makes it easy to find out who hasn't completed a purchase. You can follow up on this data with an automated campaign that reminds the customer to make the purchase at the right time. The email can include specific products from the abandoned cart or a discounted offer to motivate the customer to complete the order.
How to get the most out of Web Tracking?
See how to make the most of Web Tracking
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Targeted campaigns
Webtracking allows you to run automated campaigns based on how visitors behave on your website. Respond to an abandoned cart, interest in a specific product, or prolonged inactivity. Remind yourself at the moment when your message has the best chance of engaging and leading the customer to purchase.
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Revenue from campaigns
By linking to your e-shop, you can see exactly how much each campaign or automation has actually generated. The sales overview is directly visible in the statistics of each campaign, so you know exactly how many orders have been completed and how much they've brought you.
How do I set up Web Tracking?
Setting up web tracking is straightforward. We've prepared documentation for domain administrators or developers who can set up web tracking within minutes. You can read more information on our blog.
Do you have a question? Something not clear?
Don't hesitate to contact us, we'll be happy to explain everything to you in no time.